Between stand space, build, travel and collateral, a single show routinely runs past fifty thousand dollars. Insight Media Labs works on the gap that opens after that spend: the attendees who came to the show and never reached the booth.
We run geofence advertising campaigns that put an exhibitor's message on attendees' phones throughout the event, at the venue, at the host hotels and across the surrounding area. The audience is already there and already paid for. The campaign simply reaches more of it.
What changes
The number of times someone sees a brand before the show ends. Booth traffic goes up. Meetings get booked from a hotel lobby rather than a badge scan. A speaking slot fills because the people who would have wanted to be there knew about it.
What it takes from you
We handle the creative, the zone mapping and the reporting. The exhibitor's team keeps doing what it was already doing.